Emilie COTENCEAU
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Know Me
Digital Marketing, Digital Analytics, Adtech and MarTech expert
Results-driven Digital Advertising, Data and Martech specialist with 15 years of professional experience including Sales, Paid Media channels, Web Analytics, and Audience Segmentation strategy. Passionate about leveraging Data Insights to optimize campaigns, enhance user experiences, and drive business growth. Adept at aligning Marketing Strategies with organizational goals and staying ahead of industry trends.
I help brands reach their customers by addressing the right messages through the right channels at the right time. I assist companies in achieving their objectives by growing their visibility, traffic, and conversions. Tracking data and analyzing performances is the next step to determine whether the goals have been reached, what needs improvement and optimization, and whether there is more potential for growth.
Professional Biography
I have established a reputation as a strategic and innovative leader throughout my career, beginning with a passion for leveraging digital campaigns to enhance customer experiences and drive business growth.
Early Career and Background:
I started in Sales, moving quickly to Digital Advertising, immersing myself in Digital Media and Web Analytics. My degree in Marketing Strategy and International Business provided a solid foundation for this career.
Professional Experience:
I have held key positions in renowned organizations like PUBLICIS and DENTSU, managing digital campaigns for brands such as Procter & Gamble, Novartis, ING Bank, Heineken, the French Post, Cofidis, and TotalEnergies.
At HSBC, I honed my skills in Martech and Audience Segmentation, deploying data platforms like DMP and CDP, creating audience segments, and optimizing engagement strategies to improve customer retention and conversion rates.
Most recently, as a CDP implementation lead at CAPGEMINI, I led the implementation of Tealium AudienceStream for l'Oreal APAC markets, transforming customer data into actionable insights that enhanced engagement and retention.
Personal Philosophy and Future Goals:
I believe in the power of data to drive meaningful change and innovation in Marketing. I am passionate about exploring new technologies and committed to staying at the forefront of MarTech advancements. My future goals include leading transformative projects and sharing my knowledge with the broader marketing community.
Outside of Work:
I enjoy spending time with my family, traveling, and exploring the beautiful city of Hong Kong.
Companies / clients:
