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MarTech - Tealium CDP Implementation
Location
Japan, Taiwan, South Korea
Date
July 2023 to August 2024
My most recent project, Tealium CDP Implementation, involved serving as the functional lead for implementing Tealium AudienceStream CDP in 3 APAC markets for a major beauty retail company, representing more than 20 brands CDP profiles.
As a CDP Implementation Lead, I spearheaded the integration and optimization of Tealium AudienceStream to enhance customer insights and engagement for L'Oréal, a leading Luxe & Beauty e-commerce company. My role encompassed stakeholder alignment, strategic planning, data integration, and continuous process optimization to ensure the CDP effectively addressed the company's needs.
Our team consisted of six people, including a CDP solution architect, engineers, and developers. My role was to oversee the project lifecycle from requirements gathering to post-implementation support, including the configuration of audiences in each Tealium profiles, the SIT and UAT support, as well as the brands' profiles Go live.
